We design and ship production AI systems into the software you already run. Not strategy decks, not resold tools. Systems that work on a Tuesday morning when nobody is watching.
Built on the frontier
We build directly on the model APIs rather than on somebody else's wrapper. That is why we can tune, swap, and debug them, and why your system does not break when a middleman changes their pricing.
We came up building automations, long before the current AI wave. That order still matters: wire the systems together properly first, and the intelligence on top has something solid to stand on. Every build is custom and integrates with what you already run.
Where we started, and still the foundation everything else sits on. Airtable-backed operations, integration pipelines between systems that were never meant to talk, triggers and approvals, invoicing, procurement, scheduling, and reporting. The unglamorous plumbing that decides whether the clever AI on top actually works on a Tuesday.
Conversion-focused sites and web apps with the AI inside the funnel rather than bolted on beside it. Booking and ordering engines, dynamic personalisation, lead capture that qualifies before it routes, and mobile apps where the job needs one. This site is one of ours.
Web chat, voice, and messaging assistants that handle enquiries around the clock, in your customer's language, trained on your business.
Prospect research, contact enrichment, and personalised campaigns that run unattended, with tracking and compliance built in.
AI-written posts, generated imagery, and presenter video published to your channels on a schedule you set once.
Product visualisation and image understanding built directly into the customer journey, not bolted on beside it.
One view across the platforms you already pay for, so the numbers agree with each other for once.
We could show you borrowed industry statistics. Instead, here is the production system that prospects, enriches, writes, sends, posts, generates video, and reports every day, with nobody in the loop.
We don't build hospitality software or BPO software. We build the same thing each time: an autonomous AI layer on top of the systems a business already runs. The industry changes. The engineering doesn't.
Hotels, resorts, restaurants, cafes, catering, and cloud kitchens.
Agencies, in-house teams, and demand generation.
Outsourcing providers and distributed teams.
Product businesses and their reseller networks.
Where we are heading next.
Built for the compliance bar, from day one.
Shipped — built and runningCapability — proven in senior engagementsIn build
Our leadership has two decades of hands-on operations behind it, from executive kitchens and restaurant floors to luxury hotel management and workforce operations. We have held the roles, carried the P&L, and felt the problems we now automate.
Where the time actually goes, which spreadsheet is load-bearing, and what breaks at 7pm on a Friday.
Not a twelve-month transformation programme. A working system in production, earning its keep, before we discuss the next one.
Your PMS, POS, CRM, and channels stay. The AI layer goes on top and talks to all of them.
Admin controls, real logs, and a dashboard that tells you the truth rather than a comforting version of it.
Thirty minutes, no deck. Describe the operation and we'll tell you honestly whether AI is the answer, and what it would take to build.
Thirty minutes, no deck. Tell us what's eating your week and we'll tell you honestly whether AI is the answer.
We'll come back to you within one working day.