Custom AI builds · Startups to enterprise

Custom AI for
your business
built by operators.

We design and ship production AI systems into the software you already run. Not strategy decks, not resold tools. Systems that work on a Tuesday morning when nobody is watching.

See what we run
Operator-led Production, not prototypes Built on your stack Beside your team, not instead of it
Running now

Illustration of the daily schedule that runs this business: prospecting, enrichment, writing, sending, publishing, answering, reporting, and credential refresh, all automated.

An illustration of the schedule that runs this business. The stages, tools, and cadences are the real ones.

What we build

It starts with automation. The AI goes on top.

We came up building automations, long before the current AI wave. That order still matters: wire the systems together properly first, and the intelligence on top has something solid to stand on. Every build is custom and integrates with what you already run.

All of it stands on this
The foundation

Workflow & operations automation

Where we started, and still the foundation everything else sits on. Airtable-backed operations, integration pipelines between systems that were never meant to talk, triggers and approvals, invoicing, procurement, scheduling, and reporting. The unglamorous plumbing that decides whether the clever AI on top actually works on a Tuesday.

Where every build begins →
Proof, not projections

The system that runs our own business.

We could show you borrowed industry statistics. Instead, here is the production system that prospects, enriches, writes, sends, posts, generates video, and reports every day, with nobody in the loop.

0
Production functions
Live cloud functions across conversation, outreach, content, and analytics
0
AI models in production
Claude, Gemini, and specialist models for voice and video, orchestrated as one
0
Autonomous schedules
Cron-driven agents that publish, send, and refresh credentials on their own
24/7
Unattended
The pipeline runs without a human touching it, every single day
Outreach pipeline · runs daily, sends every 10 minutes
DiscoverPlaces API
Enrichscrape + Claude
WriteClaude
Sendqueue · retries
Trackopens + unsub
Publishing pipeline · writes, renders, and publishes on a schedule
WriteClaude
ImageGemini
VideoVeo · presenter
Postfour channels
ReportGA4 + Meta
Anthropic ClaudeReasoning, conversation, and copy across every surface we ship. Opus and Sonnet in production.
Google Gemini & VeoGenerated imagery and presenter video, produced and published on a schedule.
Google Cloud & FirebaseCloud Functions, Firestore, Storage, and Secret Manager. Serverless, auditable, no boxes to patch.

We build directly on the model APIs rather than on somebody else's wrapper. That is why we can tune, swap, and debug them, and why your system does not break when a middleman changes their pricing.

Value, in numbers

Enterprise-grade systems. Operator-sized pricing.

Here is what the systems we have shipped would cost at typical agency rates for comparable scope. It is not what our clients paid. Our engagements come in well under it, because we do not carry an agency's overhead, and the automation foundation means less bespoke code per build.

BuildScopeAt agency rates
Internal operations platformBPO & workforce opsTickets, approvals, and change requests. Time tracking and workforce dashboards. Recruitment pipeline, payroll workflows, and client delivery reporting.$250k–$600k
Product visualisation platformRetail & e-commerceSee the product in your own room from a phone photo, at true scale. AI design assistant, the conversation captured as a lead, routed into the CRM, multi-tenant across a reseller network.$150k–$400k
AI kitchen & cloud kitchen operationsHospitality & F&BLive food costing, recipe margin, and yield tracking. Multi-brand menus, order routing, virtual storefronts, procurement and waste automation.$80k–$200k
Autonomous growth engineDigital marketing & growthProspecting, enrichment, and campaigns. Publishing to four channels with generated imagery and presenter video. GA4 and Meta reconciled in one view. The 43-function system that runs this business.$60k–$150k
Conversational agentsAcross industriesWeb chat, voice receptionist, and Messenger auto-reply, multilingual, trained on the business, with escalation to a person built in.$30k–$90k
Estimated market value of the systems we have shipped$0.5M–$1.4M

Priced like a build, not a programme

One slice, one price, in production before the next conversation. No twelve-month transformation retainer.

Less code, because of the foundation

Automation first means we reuse proven plumbing and spend the budget on the part that is genuinely yours.

Measured in hours given back

We count the work your team no longer does by hand. That number is the return, and it is visible from the first slice.

Estimates use typical 2026 agency rates in the US, Australia, and Europe for comparable scope. They describe replacement cost, not fees paid. Client names withheld.

Where we've built

Five regions. The same run board.

Systems we have built, or are building right now, run in the USA, New Zealand, Australia, Indonesia, and Europe. Different time zones, different rules, the same way of building. Whatever time it is where you are, something of ours is probably running.

USA --:--
Europe --:--
Indonesia --:--
Australia --:--
New Zealand --:--
USA--:--Central time
Europe--:--Central European
Indonesia--:--Jakarta
Australia--:--Sydney
New Zealand--:--Auckland
Where we work

Six industries. One way of building.

We don't build hospitality software or BPO software. We build the same thing each time: an autonomous AI layer on top of the systems a business already runs. The industry changes. The engineering doesn't.

Shipped

Hospitality & F&B

Hotels, resorts, restaurants, cafes, catering, and cloud kitchens.

  • AI concierge on web chat and voice
  • Multilingual guest messaging and auto-reply
  • AI kitchen: live food costing, recipe margin, and yield tracking
  • Cloud kitchens: multi-brand menus, order routing, and virtual storefronts
  • Procurement, inventory, and waste automation
  • Reputation monitoring with drafted responses
  • Rate and revenue intelligence
  • PMS and POS integration layer
Shipped

Digital Marketing & Growth

Agencies, in-house teams, and demand generation.

  • Autonomous publishing to Facebook, Instagram, LinkedIn, and TikTok
  • AI-written posts, generated imagery, and presenter video
  • Cold outreach: prospecting, enrichment, campaigns
  • Open tracking, unsubscribe handling, and retry logic
  • AI website builds: landing pages and sites with capture and qualification built in
  • Unified GA4 and Meta reporting in one dashboard
Capability

BPO & Workforce Ops

Outsourcing providers and distributed teams.

  • Internal operations platform: tickets, approvals, change requests
  • Time tracking and workforce dashboards
  • Recruitment pipeline and pre-onboarding automation
  • Payroll and accounting workflow automation
  • Client pipeline and delivery reporting
Capability

Retail, E-commerce & Visualisation

Product businesses and their reseller networks.

  • In-situ visualisation: see the product in your own room, from a phone photo
  • Flooring and surface rendering at true-to-scale perspective
  • AI design assistant that recommends, then shows you the result
  • The conversation captured as a qualified lead
  • Routed straight into the CRM you already use
  • Multi-tenant across a whole reseller network
Dec 2026

Financial Services

Where we are heading next.

  • Document intelligence and statement parsing
  • Categorisation and reconciliation automation
  • Client reporting dashboards
  • Mobile-first finance applications
Dec 2026

Healthcare

Built for the compliance bar, from day one.

  • Patient enquiry and triage assistants
  • Appointment booking and follow-up automation
  • Clinical documentation support
  • Compliance-aware analytics and audit trails

Shipped: built and runningCapability: proven in senior engagementsIn build

Our position on people

AI is the tool. Your team is the point.

We do not build systems to remove people. We build them to take the repetitive work off people, so the judgement, the relationships, and the craft stay where they belong: with your team.

How we work

Operators first. Engineers second. In that order, deliberately.

Our leadership has two decades of hands-on operations behind it, from executive kitchens and restaurant floors to luxury hotel management and workforce operations. We have held the roles, carried the P&L, and felt the problems we now automate.

1
Sit in it

We learn the operation before we touch a keyboard

Where the time actually goes, which spreadsheet is load-bearing, and what breaks at 7pm on a Friday.

2
Cut one slice

One painful, expensive problem. Shipped.

Not a twelve-month transformation programme. A working system in production, earning its keep, before we discuss the next one.

3
Wire it in

Into your stack, not beside it

Your PMS, POS, CRM, and channels stay. The AI layer goes on top and talks to all of them.

4
Hand over the keys

You own it, and you can see inside it

Admin controls, real logs, and a dashboard that tells you the truth rather than a comforting version of it.

Tell us what's eating your week.

Thirty minutes, no deck. Describe the operation and we'll tell you honestly whether AI is the answer, and what it would take to build.